Importance of SEO in digital marketing
Introduction
The importance of SEO is increasing in today’s digital world. With the evolution of digital marketing in India, people are moderately understanding the importance of SEO in digital marketing. Now, if you are new to the concept of digital marketing, it purely is a modern marketing technique that uses the internet, search engines, social media, mobile devices, and other digital media platforms to reach the target customers with products and services.
SEO (or Search Engine Optimization) is the main to your website’s visibility. It is an important way of communicating with Google and other search engines to prove the significance of your site for users and their search queries.
What is SEO?
SEO communicates the importance and significance of their websites and pages to Google. Through SEO, your content becomes more expected to rank highly in the SERPs and appear to users first when they search for applicable keywords.
While SEO is frequently implemented keeping the search engine (let’s consider Google) in mind, its true power lies in people. The practice is in understanding what people are searching for, the kind of answers they’re looking for, how they’re searching (the words they use), and the type of content they wish to consume (text, video, or audio). If you can deliver on all these parameters, you’ll be capable to connect with your audience.
Google loves websites that its users love. So, get a vote of confidence from users, and you’ll find yourself in the top 10 results of a search query.
Importance of SEO in digital marketing
SEO is a crucial component of any digital marketing strategy. While it demands time and consistent attempts, the results are well worth the wait and offer great long-term benefits. Here are a few factors that draw attention to the importance of SEO in digital marketing.
1. Rankings and visibility
One of the most important functions of SEO is increasing visibility, which means making it easier for prospects to find you. Visibility is directly connected to your ranking. When searching for something online, users are most likely to interconnect with the top 10 Google results. Proper SEO helps you rank on the first page (top 10 results) for the applicable keywords.
This permits you to gain more organic visibility, puts you right in front of potential customers, and increases the chance of users clicking and exploring your site. The more constructive your SEO efforts, the higher your ranking and the better your visibility, which is most important when you consider that a quarter of web users never click past the first SERP.
2. Increased web traffic
Increased web traffic is one of the important goals of SEO, and you can enhance traffic when you increase visibility and rankings. If potential users can’t find your website, your sales opportunities will decrease outstandingly.
Think about this for a moment: the #1 spot on a Google search gets nearly 32% of clicks and moving up just one spot in search results can enhance CTR by an amazing 30.8%.
The main objective for many marketers is the ‘Featured Snippet’ which is often known as position #0 as it appears above the first ranked URL. This is generally content that’s taken from a landing page on a blog that answers a question people are searching for and can give your organic click-through a huge uplift.
Getting site visitors through paid ads may be a good strategy, but it’s not practicable in the long run. SEO, when done right enhance the organic traffic for your website and attracts new and significant users. The beauty of organic traffic is it brings in users on the quality of your website and the content’s quality.
This helps you rank on the first page and initiates credibility on your site, which enhances your chances of sales and profitability. So, if you want more people to find your website through a search engine, then you need to use SEO practices that will help you rank among the top five positions, and ideally number one.
3. Authority
Page Authority (PA) is most important to search engines as it’s becoming more essential to web users. Authority means that your website is trustworthy, high quality, relevant, and has something to give.
Scores range from 1 to 100 and the higher your number, the more authority your site has. You can find your PA rating by using tools such as Moz and while it’s hard to influence it, many SEO experts believe it’s to do with link profile – getting external links from credible and well-visited sources.
4. Credibility and trustworthiness
The better your SEO, the higher you’ll rank on Google’s search results. While that is a sought-after benefit as it gives enhanced visibility, the other equally strong use of good rankings is the credibility you earn with potential customers.
You will have the extra gain of users finding you on their own, also showing up in the top five results is a sort of recommendation from the search engine. Users today know the attempt it takes to rank on the first page— the quality standards a website needs to meet to score that position. All this, in turn, strengthens your credibility and trustworthiness in the user’s mind.
5. Better user experience
A great website answers all the basic questions, such as what product it offers, where it’s based, how a user can buy the product, payment, shipping details (if applicable), and more. When you build a site that serves the user’s needs, the search engine can bring out the correct information and show it to the users when asked. If a user struggles to navigate your website, the possibilities are the search engines will, too.
Conclusion: Work toward delivering excellent user experience and SEO will take care of itself.
6. Improveswebsite user experience
Google has announced that the user experience of your website, will assist you to rank higher by search engines. They want their users to find high-quality content, so they give priority to sites that create content and web pages with this objective in mind.
7. Long-term growth
In the large scheme of digital marketing strategies, there’s no doubt that SEO is key to business growth. The higher you rank for high volume and relevant keywords, the more quality organic traffic your site will get. It’s as simple and as complicated as that.
A well-developed website that’s constantly updated and boasts high-quality, valuable content is expected to gain customers and make more sales. And if your users love their experience with you, they may refer you to their circle of influence through social media, which is the best word-of-mouth advertising.
8. Establish brand awareness
When you concentrate on SEO efforts, you get more visitor traffic to your website. This increases your brand awareness, to uplift more people to purchase your products/services.
9. Increase sales through inbound leads
People are already searching for that product/service on search engines when they find you. They are the ones who discover you which means you have less work to do to close the sale. Contrary to outbound sales, which require calling, emailing, etc.
10. Makes your website mobile-friendly
Google shared that you should focus on the user experience of those that visit your website through their mobile device. If the experience on a mobile device is poor for visitors, they will be less expected to stay on your website to explore more content.
11. Increases website speed time
The page load speed of your website helps users see your content faster. If the page loads slowly then a user is more expected to bounce from that page without seeing the content. SEO makes you prioritize page load speed, to ensure it’s faster.
Conclusion
SEO is the need of the hour when it comes to obtaining organic traffic. In a digital world where new websites are popping up every day, staying relevant, updated, and useful is essential. Users will search for information, and if you can show up at the right time for the appropriate search queries, you have a lot to gain in the long run.
By staying consistent and making the most of on-page and off-page SEO strategies, your website can rank high on search results for the right keywords. The secret is to be helpful to users and stay consistent with it.
